ABCs of Internet Marketing Success:
Convert Quality Leads - With Measurable Results!
Do you know what your website’s conversion rate is? You’re not alone if you're not sure. Despite the importance of conversion, we’ve found that it’s one of the least understood measurements among the small business owners we speak to every day. Business owners who thought putting up a website would improve their bottom line, have got disappointed by the lack of results.
The conversion rate of your website (the percentage of visitors who make a purchase, sign up for a newsletter; download a report or whatever your call to action may be), is the most important statistic when it comes to understanding how you measure your marketing Return on Investment (ROI).
Measuring and continually improving your web site’s conversion rate is a top priority, and there are a number of ways we do this.
Close the credibility gap
Consumers can be skittish, especially online. The slightest sign of impropriety can send them back to their search engine results to find another site which may have a more professional and trustworthy appearance, even if it means paying a little more for the same product or service.
Simple things like prominently displaying contact information and telephone numbers for your business show openness and remove simple barriers that consumers may have about doing business with you.
Posting testimonials and case studies from existing clients on your website are also great ways to improve your credibility, but make sure these are specific and genuine.
Look like a million bucks (without spending it)
Your website’s design, layout and overall presentation are other important factors that affect your conversion rate.
No one likes to shop in a store that’s disorganized, run down or poorly staffed. Customers want to find things easily, and when they have questions they expect a knowledgeable associate to be available to assist them.
This expectation is also true online.
Our designs do not have confusing layouts, incomplete product information and broken links; these issues account for prospects abandoning a website even though they had already made the decision to purchase. Your goal is sales, so make sure there are as few roadblocks between your products and the “register” as possible.
Make it quick and convenient to interact with your customers!
Whether it's making a purchase, requesting information or getting a customer to sign up for a newsletter, make their experience a memorable one - because they will remember and return to your website.
So what kind of results can you expect from increasing your conversion rate? Try our Website Traffic Conversion Rate Calculator to see how improving conversion—even by just a few percentage points—can dramatically increase your revenues. Combine better conversion with even more website traffic and you’ll see the kind of impact our Internet marketing strategies can have on your business.
Now that you have progressed through our ABCs of Internet Marketing Success it’s time to take the next step and contact us for your no-obligation Website Analysis or consultation.
We’ll develop a straightforward strategy to get you online, attract qualified leads and convert more of your website’s visitors into customers!